Privacy Policy

1. Who we are

This Privacy Policy explains how Freedes Digital Ltd, a company registered in the Republic of Cyprus under registration number HE 479127, with its registered office at Ifigeneias 14, 3036 Limassol, Cyprus (“Taylo,” “we,” “us”) collects, uses, shares and protects information when you use the Taylo mobile apps, the website at taylo.co and related services (together, the “Services”). Please read this policy carefully, together with our Terms of Service.

Freedes Digital Ltd develops and owns the Taylo software and is the controller of your personal data for the purposes of the EU General Data Protection Regulation (GDPR) and the UK GDPR, and the business responsible for it under US state privacy laws.

2. Information we collect

Information you give us

• Account information: your name, email address, phone number and city, and the identifiers we receive when you sign in with Apple or Google.
• Pet information: your pet’s name, breed, birthday, sex, weight, photos, diet, routines, health information, medications, vaccination and veterinary records, and anything else you tell us about your pet.
• Content: messages you send in chat, answers to check-ins and questionnaires, photos, files and documents you upload, and feedback you give.
• Care team and contacts: details of your vet, groomer, sitter or other pros that you add, including contact details you choose to share from your device.
• Orders and bookings: products you order and appointments you book through the Services, delivery address and related details. Payments are processed by our payment providers and the merchants; we do not store full card numbers.
• Family members: if you invite someone to care for your pet, their name and email address.
• Communications: your messages to our support team and your marketing preferences.

Information collected automatically

• Device and usage information: device type, operating system, app version, language, time zone, push notification token, crash and performance data, and how you use features (screens viewed, buttons tapped, sessions).
• Location: approximate location from your IP address, and precise location if you allow it, to show services near you.
• Identifiers: a random identifier we assign to your account and to each pet, and, where permitted, advertising identifiers.

Information from others

• Sign-in providers (Apple, Google), merchants, service pros and booking systems you connect with, payment providers, family members who share a pet with you, and publicly or commercially available sources, including data that helps us show places and services near you.

3. How we use information

We use information for any purpose described in this policy or disclosed when you provide it, including to:

• provide, operate and maintain the Services, including chat, reminders, care plans, ordering and booking;
• personalize recommendations and content for you and your pet;
• read and organize documents you upload and keep your pet’s profile up to date;
• send you service messages, reminders and push notifications;
• process orders, bookings, subscriptions and payments;
• develop, test, train and improve our products, models and features;
• analyze usage, measure performance and do research;
• market our Services and partners’ offers, including personalized and interest-based advertising, where permitted by law;
• detect, prevent and investigate fraud, abuse, security incidents and violations of our Terms;
• comply with legal obligations and enforce our rights.

We may create aggregated, de-identified or anonymized information that does not reasonably identify you and use and share it for any lawful purpose.

4. Legal bases (EEA, UK and Switzerland)

If you are in the European Economic Area, the United Kingdom or Switzerland, we process personal data on these legal bases:

• Contract: to provide the Services you asked for, including chat, reminders, care plans, ordering, booking and subscriptions.
• Legitimate interests: to keep the Services secure, prevent fraud and abuse, analyze and improve the Services and our models, and market our own Services, where these interests are not overridden by your rights.
• Consent: where required by law, for example for personalized advertising, sharing with advertising partners, precise location and non-essential cookies or SDKs. You can withdraw consent at any time; this does not affect processing before withdrawal.
• Legal obligation: to comply with tax, accounting and other legal requirements and lawful requests.

5. How we share information

We may share information as follows:

• Service providers that work for us, such as cloud hosting and storage, databases, AI model and monitoring providers, analytics, customer support, email and push notifications, maps and places data, and payment processing.
• Merchants, service pros and booking systems when you order a product or book or request a service, so they can fulfil it. They use your information under their own privacy policies.
• Partners, including retail, affiliate, advertising and marketing partners, and pet care and other business partners, who may use it to offer, measure or improve products and services. Some of this sharing may be a “sale” or “sharing” under certain US state laws; see Section 10. In the EEA, the UK and Switzerland we share with advertising partners only with your consent.
• Family members you invite, who can see your shared pet’s information and chat.
• Affiliates and companies under common control with Taylo.
• Business transfers: in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets or similar event, information may be transferred to the buyer or successor.
• Legal and safety: to comply with law, legal process or government requests; to enforce our Terms; and to protect the rights, property or safety of Taylo, our users, pets or others.
• With your consent or at your direction.

6. AI features

Taylo uses artificial intelligence, including third-party AI models, to answer questions, read documents and make suggestions. Your messages, uploads and relevant pet and account information are sent to these providers to generate responses. We keep records of AI conversations, inputs and outputs to provide the Services, ensure safety and quality, and improve our features. AI output can be inaccurate or incomplete and is not veterinary, medical or professional advice.

7. Cookies and analytics

Our website and apps use cookies, SDKs, pixels and similar technologies to remember preferences, understand usage, measure campaigns and show relevant ads. You can control cookies through your browser and limit ad tracking through your device settings. Some features may not work without them.

8. Retention

We keep information for as long as your account is active and as long as needed for the purposes in this policy, including to comply with legal, tax and accounting obligations, resolve disputes and enforce agreements. When you delete your account, we delete or de-identify your personal information, generally within 24 hours, except where we must keep it by law or for legitimate business purposes. Copies in backups may remain for up to 35 days. De-identified and aggregated information may be kept indefinitely.

9. Your choices and rights

• Access and correction: you can view and edit most account and pet information in the app.
• Deletion: you can delete your account in the app under Profile › Delete account, or by contacting us. See Deleting your Taylo account.
• Notifications: you can turn off push notifications in the app or device settings, and unsubscribe from marketing emails using the link in each email. We may still send service messages.
• Location: you can turn off precise location in your device settings.

Deleting your Taylo account

• In the app: Profile › Delete account. Deletion is immediate.
• Without the app: email support@taylo.co from the email you use for Taylo, with the subject “Delete my account”. We delete it within 30 days and confirm by email.

We delete your account, your pets’ profiles, health records, photos, documents and chats. Backups are erased within 35 days. We keep de-identified purchase records as required for tax and accounting. Deleting your account does not cancel an App Store or Google Play subscription; cancel it in your store settings.

10. US state privacy rights

Depending on where you live (including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon and other states), you may have the right to: know and access the personal information we hold about you; correct it; delete it; receive a portable copy; and opt out of the “sale” or “sharing” of personal information and of targeted advertising. We do not knowingly sell or share the personal information of consumers under 16.

In the last 12 months we may have disclosed the categories of information in Section 2 for the business purposes in Section 3 to the categories of recipients in Section 4, and may have disclosed identifiers, device and usage information and inferences to advertising and marketing partners in ways that may be considered a “sale” or “sharing” under these laws.

To exercise your rights, including to opt out of sale or sharing, email support@taylo.co with the subject “Privacy request”. We will verify your request using information associated with your account. You may use an authorized agent, and we will honor recognized opt-out preference signals such as Global Privacy Control where required by law. We will not discriminate against you for exercising your rights. If we deny your request, you may appeal by replying to our decision.

11. Rights in the EEA, UK and Switzerland

If you are in the EEA, the UK or Switzerland, you have the right to access, rectify and erase your personal data, to restrict or object to its processing (including at any time to direct marketing and profiling for it), to data portability, and to withdraw consent at any time. To exercise these rights, email support@taylo.co with the subject “Privacy request”. We respond within one month, which may be extended where the law allows.

You also have the right to lodge a complaint with a supervisory authority, in particular in the country where you live or work. Our lead supervisory authority is the Office of the Commissioner for Personal Data Protection of the Republic of Cyprus (dataprotection.gov.cy).

12. Security

We use reasonable technical and organizational measures, including encryption in transit and at rest, to protect information. No method of transmission or storage is completely secure. You are responsible for keeping your device and account secure.

13. Children

The Services are not directed to children. You must be at least 13 years old, or the minimum age of digital consent in your country if higher, to use them, and users under the age of majority need the permission of a parent or legal guardian. We do not knowingly collect personal information from children under 13, or under the age of digital consent in your country. If you believe a child has given us personal information, contact us and we will delete it.

14. International transfers

Freedes Digital Ltd is established in Cyprus, in the European Union. We and our service providers process information in the EU, the United States and other countries where we or they operate, which may have different data protection laws than where you live.

When we transfer personal data from the EEA, the UK or Switzerland to other countries, we rely on adequacy decisions (including the EU-US Data Privacy Framework where the recipient is certified) or on Standard Contractual Clauses approved by the European Commission, with additional safeguards where needed. You can ask us for more information about these safeguards.

15. Changes

We may update this Privacy Policy from time to time. We will post the updated version with a new effective date and notify you of material changes where required by law. Your continued use of the Services after the update means you accept it.

16. Contact us

Freedes Digital Ltd
Ifigeneias 14, 3036 Limassol, Cyprus
Company registration number: HE 479127
Email: support@taylo.co